SAO PAULO.
PARIS.
AND NOW,
COPENHAGEN.
I’m a senior art director from Brazil, with a Korean background. Since when my career started in Sao Paulo, I have had the honor to work and collaborate with clients from different industries: from cars to baby food, from telecom to banks. However, I found where my professional heart is while living and working in Paris as Art Supervisor, developing further my craft on luxury and beauty.
My client list includes global brands such as Biotherm, Kerastase, Hermès, Helena Rubinstein, Cartier, Coke Zero, Kraft, Unicef, BNP Paribas Wealth Management,
I’m also and foremost a mom of 3 and on my free time I do a bit of photography myself.
Please feel free to contact me in Portuguese, English or French (Danish yet to come!): olivia@oliviachoad.com
BIOTHERM HOMME
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DAVID BECKHAM
A campaign for the anti-aging serum Force Supreme by Biotherm. Between public figure and private character, David masters his image. Director: Johan Renck
“The story of my life is written on my skin.
Don’t expect to read it on my face.”
5 chapters in which David Beckham reveals a bit more of the story of his life.
Photographer: Olivier Arnaud
CARTIER
A campaign aiming to reconnect the brand emotionally to its audience, showcasing the Love collection as well as the Bridal and Diamonds collections.
We follow a couple’s love story through time, and Cartier is present in all its ups and downs.
Film Director: Cédric Klapisch
“How far would you go for love”
Aesther Ekme SS22 campaign
Aesther Ekme’s SS22 collection was all about sculptural shapes that follow a woman’s body. Timeless and purified aesthetics.
MODEL: IRENE GUARENAS
PHOTOGRAPHER: Senta simond
STYLIST: Makram bitar
MAKE-UP ARTIST: ANTHONY PREEL
HAIR STYLIST: FABIO PETRI
CELLGLOW
by
HELENA RUBINSTEIN
The avant-garde of skincare since 1902
A major comeback to the brand, an opportunity to freshen up its image as a whole.
Plus, launch globally HR’s new luxurious skincare line: Prodigy Cellglow.
The main ingredient of Prodigy Cellglow: the resilient Edelweiss. But honestly, not the most photogenic flower to work with. So we constructed a reinterpretation of the Edelweiss, using different types of flowers and petals, along with different photography techniques to convey the eternal glow the product offers for skin.
Still life photography by Candice Milon
Portraits by Liz Collins and Ben Hassett
“The science of glow and cellular reprogramming”
CELLGLOW FOND TEINT
CELLGLOW CURE
POWERCELL
by
HELENA RUBINSTEIN
The worldwide relaunch of the iconic Powercell Skinmunity Serum, or the Emerald Bottle as known in China.
The challenge was again to reinterpret the main ingredient, the Sapphire from the Brittany coast, while communicating the product’s main result: a 5x times thicker skin, better prepared to fight ageing and external aggressions. A product that follows the fast-paced life of the contemporary woman.
We added a blue hue to the franchise’s green color to sophisticate the visuals. The artistic process to achieve these images that are at the same time artistic and conveying technology, was quite interesting: with the photographer Candice Milon, we used different techniques to achieve this result below.
“Augmented skin for augmented women”
SOCIAL CONTENT
LIFE PEARL
by
HELENA RUBINSTEIN
Photographer: Candice Milon
AQUA SUPER CONCENTRATES
by
BIOTHERM
Three different products to mix and match according to your lifestyle and to your skin needs.
TVCs
Skin Equation Series
3 conversations between our girls revealing their perfect equation for different life situations
tvc Director: Jean Pierre Philippot
Beauty Photographer: Adam Franzino
Stylist: Mika Mizutani
Make-up Artist: Charlotte Willer
Hair Stylist: Stephane Lancien
Still Life Photographer: Florian Joye
Filorga
Time Filler Eyes 5XP
Inspired by aesthetic medicine’s techniques, Filorga launches a cutting edge cream that targets the 5 different types of wrinkles around the eyes.
Along this launch, how could Filorga establish and elevate the brand’s sharp imagery? We developed a sleek, minimal, simple yet efficient graphic code around the Time Filler franchise.
DIRECTION AND PHOTOGRAPHY: RYAN HOPKINSON
MAKE UP: MARIELLE LOUBET
HAIR: KAZUE DEKI
STYLING: COLINE PEYROT
CREATIVE DIRECTION BY OLIVIA CHO & EMILIE OLIVEIRA
ART DIRECTION BY OLIVIA CHO & AUDE FAURE
FILORGA TEAM: NATHALIE CANTAGREL, EMILIE OLIVEIRA, MARGAUX POISSON, ALBANE DE BODMAN
