SP - PARIS - CPH

Olivia Cho is a senior art director/ creative director with international experience, specialised in Luxury and Beauty.

Her client list includes global brands such as Biotherm, Kerastase, Hermès, Helena Rubinstein, Cartier, Coke Zero, Kraft, Unicef, BNP Paribas Wealth Management.

Please feel free to contact her in Portuguese, English or French (Danish yet to come!): olivia@oliviachoad.com

OREBELLA

By Bella Hadid

Launching campaign for Orebella, the first intentional perfume collection, with essential oils and skin nourishing ingredients.

A dive in Bella Hadid’s mind, inspired by Surrealism and Art-Nouveau.

Bella Hadid’s new fragrances brand.

KV Photography @elizavetaporodina

Lighting Design @josef_beyer

Set @griffin.stoddard @streetersagency

Style @haleywollens

Makeup @erinparsonsmakeup

Hair @evaniefrausto

Nails @nailglam

KV Beauty Retouch : @inkretouch

Cinematographer @danielvignal

BTS Cam @yasminemdiba

Art Dep Coord @vivvswift

Packshot Photographer @Willian Callan

Sr Art Dir @ad_by_o @oliviacholund @marialashari

Creative Dir and Brand Strategy by: @agentouche @sarramessaoudi

Orebella President : @fabelousy

Liaison, CM : Béatrice Letondot

CMO : @ali_romash

Dir of Brand Dev: Ashton Harris

Produced @soldats.paris @reupie_ @concretereplimited

BIOTHERM

X

DAVID BECKHAM

A campaign for the anti-aging serum Force Supreme by Biotherm. Between public figure and private character, David masters his image.

Director: Johan Renck

“The story of my life is written on my skin.
Don’t expect to read it on my face.”

5 chapters in which David Beckham reveals a bit more of the story of his life.

CARTIER

A campaign aiming to reconnect the brand emotionally to its audience, showcasing the Love collection as well as the Bridal and Diamonds collections.

We follow a couple’s love story through time, and Cartier is present in all its ups and downs.

Film Director: Cédric Klapisch

“How far would you go for love”

Aesther Ekme

Aesther Ekme’s SS22 collection was all about sculptural shapes that follow a woman’s body. Timeless and purified aesthetics.

Model: Irene Guarenas

Photographer: Senta Simond

Stylist: Makram Bitar

MU artist: Anthony Preel

Hair: Fabio Petri

CELLGLOW

by

HELENA RUBINSTEIN

The avant-garde of skincare since 1902

A major comeback to the brand, an opportunity to freshen up its image as a whole.

Plus, launch globally HR’s new luxurious skincare line: Prodigy Cellglow.

The main ingredient of Prodigy Cellglow: the resilient Edelweiss. But honestly, not the most photogenic flower to work with. So we constructed a reinterpretation of the Edelweiss, using different types of flowers and petals, along with different photography techniques to convey the eternal glow the product offers for skin.

Still life photography by Candice Milon

“The science of glow and cellular reprogramming”

CELLGLOW FOND TEINT

CELLGLOW CURE

Beauty Portraits by Liz Collins

Styling by Isabelle Kontoure

Head of Art: Olivia Cho

Art direction: Aude Faure & Olivia Cho

Creative Direction: Pascale Cervoni

POWERCELL

by

HELENA RUBINSTEIN

The worldwide relaunch of the iconic Powercell Skinmunity Serum, or the Emerald Bottle as known in China.

The challenge was again to reinterpret the main ingredient, the Sapphire from the Brittany coast, while communicating the product’s main result: a 5x times thicker skin, better prepared to fight ageing and external aggressions. A product that follows the fast-paced life of the contemporary woman.

We added a blue hue to the franchise’s green color to sophisticate the visuals. The artistic process to achieve these images that are at the same time artistic and conveying technology, was quite interesting: with the photographer Candice Milon, we used different techniques to achieve this result below.

POWERCELL-VISUEL PRINCIPAL-SERUM-FULL-V5-RVB_2.jpg

“Augmented skin for augmented women”

Beauty Portraits by Ben Hassett

Make up: Marie Duhart

Hair: Diego da Silva

Styling by Mika Mizutani

Head of Art: Olivia Cho

Art direction: Aude Faure & Olivia Cho

Creative Direction: Pascale Cervoni

SOCIAL CONTENT

Shot by Baptiste Olivier

LIFE PEARL

by

HELENA RUBINSTEIN

Photographer: Candice Milon

Set designer: Coline Lecorre

Filorga

Time Filler Eyes 5XP

Inspired by aesthetic medicine’s techniques, Filorga launches a cutting edge cream that targets the 5 different types of wrinkles around the eyes.

Along this launch, how could Filorga establish and elevate the brand’s sharp imagery? We developed a sleek, minimal, simple yet efficient graphic code around the Time Filler franchise.

DIRECTION AND PHOTOGRAPHY: RYAN HOPKINSON

MAKE UP: MARIELLE LOUBET

HAIR: KAZUE DEKI

STYLING: COLINE PEYROT

CREATIVE DIRECTION BY OLIVIA CHO & EMILIE OLIVEIRA

ART DIRECTION BY OLIVIA CHO & AUDE FAURE

FILORGA TEAM: NATHALIE CANTAGREL, EMILIE OLIVEIRA, MARGAUX POISSON, ALBANE DE BODMAN

EUDORA

Mother’s Day

This is a special one for me: after so many years away from my home country, I had the chance to work on the creative direction and art direction for Mother Day’s campaign for Eudora: a brand that is part of the Brazilian beauty powerhouse Boticário.

Alongside Camila Yahn and a brilliant team from the agency SUNO United Creatives, we answered to the need of elevating the brand with high end imagery, strong brand cues and a simple yet efficient message throughout many touch points, anchored in the gifting aspect of the promotional date.

Larger Than Life Mother’s Day for Eudora.